Art Direction for The Ritz-Carlton and JW Marriott Campaign
The Ritz-Carlton and JW Marriott properties reside in Orlando, Florida under Grande Lakes. Our mission was to break through the noise of hospitality advertisements with illustrations that created a world around the property. I sketched an art director the illustrator Cookie Moon to come up with 5 different scenes around the property that evoked Grandeur and escape. We were able to use these illustrations across both print and digital campaigns.
Photoshoot Art Direction
The property was in dire need of updated imagery to evoke sophistication, style, and fun. I concepted these shots and directed our stylist in specifics for the looks for our models.
